There have been many people who are successful in marketing via the internet. It’s a shame if, in this modern era, you are still using the old way of marketing. Have you ever wondered how a site can appear on the first page of a search engine? You can find the answer here.
So, what do you need to learn before doing internet marketing? The following is a digital marketing study guide for beginners.
1. Study the Web Site
The site will be the location of the content that you will publish. Internet users will visit and check what is on the site. With just one link, you can invite someone to visit your business location. Things like HTML, CSS, Javascript, and SEO must be studied for the site to be more optimal.
2. Know the Category of Digital Marketing
Marketing using the internet can be done in various ways. There are five categories you can study before starting your business. Check out these categories and their brief explanation below.
SEO (Search Engine Optimization)
Do you often see this word while surfing the internet? SEO is an attempt to optimize your site’s presence in search engines. The most popular search engine in the world is Google, but there are other search engines like Bing, Ask.com, DuckDuckGo, and Yandex. By studying SEO, you can increase the potential for your site to be more accessible to internet users.
Divided into two techniques, namely Off-Page SEO and On-Page SEO. Page SEO can be done by shortening URLs, creating informative and useful content, entering keywords in the title, and inserting links into the content. Also, making site pages load fast is part of On-Page SEO.
The difference between these two techniques is that On-Page SEO focuses on anything related to the site. Meanwhile, Off-Page SEO increases the popularity and ranking of your site in search engines. Page SEO can be done by promoting the site to other media.
SEM (Search Engine Marketing)
SEM aims to increase site visibility on search engine search pages. So, what is the difference between SEO and SEM? SEM does include SEO and includes other techniques, such as paid search and QMS. SEM has a wider reach, but SEM will not be successful without SEO techniques.
SMM (Social Media Marketing)
Social networking is no longer a strange thing in society and is like a lifestyle. The frequent use of cellphones in everyday life makes many people implement their business through social media. Now, most people will buy a product based on reviews from friends on social networks. This is what makes social networking into the popular internet marketing category.
PPC (Pay Per Click)
This category has been very popular for a long time. Pay per click is a promotional method on the internet with the condition that the advertiser only pays when someone clicks on the ad. You can implement PPC using Google AdWords which allows you to set targets based on keywords, time of day, location, and topic.
Content Marketing
Still, believe that overt advertising is the most effective way to market a product? Don’t get me wrong. Currently advertising products by creating content on the site is more preferred by people than advertising products directly. Create content that is relevant to the store or products you sell to increase visitor interest.
Email Marketing
Who says marketing via email is the old-fashioned way? Email is considered effective as a marketing medium because almost all internet users have it. You can put a subscribe button via email on the site so visitors can know about store updates. It is helpful to send regular emails regularly and make sure they are interesting and unobtrusive.
3. Consultation
The last digital marketing study guide is to consult the experts. Now many experts offer consultations free of charge. You can use this opportunity to deepen your knowledge of internet marketing.
